What You’ll Learn
1MODULE 1: MARKETING 101
Get your marketing bases strong with this foundational module. Learn the importance of marketing and how it has evolved over the course of time. You'll also learn some important concepts related to digital marketing.
- 1. Marketing Fundamentals
- Difference between Digital and Traditional marketing
2MODULE 2: ORGANIC MARKETING
Like a soldier who has to know and learn his weapons thoroughly before entering the battlefield, you'll learn the popular forms of digital marketing methods available at your disposal.
- 1. Social Media Marketing
- 2. Content Marketing
- 3. Email Marketing
- 4.Video Marketing
- 5. Affiliate Marketing
- 6. Integrated Marketing
3MODULE 3: PAID MARKETING
Learn to use your marketing budget to run online ads effectively. By the end of this module, you'll know how to create campaigns and choose the appropriate advertising platform(s).
- 1. Google Ads and Facebook Ads
- 2. Copywriting Ads
- 3.Landing Pages
- 4.Graphic Design Basics
4MODULE 4: SEARCH ENGINE OPTIMIZATION
Learn how to improve search engine rankings of a website through white hat methods. Specifically, you'll know the major factors of search engine ranking, as determined by Google, Bing, and Yahoo.
- 1. Search Engine Optimization
- 2. On page optimization
- 3. OFF page optimization
- 4. Link Building strategy
5MODULE 5: Marketing Analytics
Understand the key metrics that determine the success of every marketing campaign. You will be rewarded hugely if you're able to dollarize your results. This module will help you do that.
- 1. Google Analytics
- 2. Google Tag Manager
- 3. Google Webmaster Tools
- 4. Other Tools
We will assign you a mentor to guide you throughout the course and push you towards completing your lessons and projects on time.
Get the help to build your resume, do mock interviews and attract job interviews in well-known companies around you.
Project Based Learning
Master the new tech skills through hands-on labs, mini projects and capstone project.